Be Careful of What You Send Your List!

I recently emailed my lists (I have several under different opt-ins), with a free offer of registering for calls to listen to internet marketers being ‘grilled’.

What a huge mistake that was I had a large batch of unsubscribers. The mistake I made was to send a blanket broadcast out and covered all my lists.

If I had put my brain in gear before proceeding with this course of action I would have realised that my subscribers to a site where I give away free products would not be the list bit interested in internet marketers being grilled hence the unsubs (if they think I am going to be sending this type of information to them – they are going to just say forget it). Let’s face it we all get more than enough emails sent to us with the stuff we are interested in.

So a word of caution be very careful and selective as to what you send to your subscribers – keep it topical to the kind of list they signed up to.

Again, learn from others mistakes. I now have to work that bit harder and definitely smarter to rebuild the numbers in one of my lists.